From its humble roots on Etsy to going full time in less than a year, BY.OURIELLE (also known as Salon Ourielle) is swiftly revolutionizing the press on manicure! We specialize in exceptional nail art and use only the most premium gel materials from trusted brands like KOKOIST, LEAFGEL, and FROM THE NAIL. Priding itself on being both a luxurious and novel experience, BY.OURIELLE is best known for innovations such as the Gashapon mystery nail kits, the Happy Nails Subscription Box, and Content Creator's Kit.

Growing up, my first true love was Nail art. I have specialized in custom commissions and making your nail art dreams come to life: so much so that I quit my career in pedagogy to fulfill them! After countless trips to the nail salons, I felt it was impossible to get the art I wanted at the price I could afford. So, I vowed to start a brand with the explicit goal to make the most premium nail art at the most accessible price point: all while using the most elite materials. Since starting my shop, I have amassed countless 5-star reviews, all speaking to individual nail needs and goals. What you will find in common are speaking points to: meticulous detail, clear communication & customer service, outstanding quality, quick shipping, and impressive longevity. But don't take my word for it-- check out the reviews online!

Ourielle, founder and CEO